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About the owners

Steve Pitts grew up in Lubbock and graduated from Texas Tech University in 1975 with a degree in Mass Communications and a minor in English. Steve’s history with irrigation began when he purchased IDC Products in 1980.  IDC Products specializes in engine rigging items such as push pull throttle cable controls, oil level sight gauges, oil pan fittings, drip oil feed valves and an assortment of other items for irrigation and industrial engines.  IDC is also a direct distributor for 3M in the specialty electrical division and able to source a wide variety of 3M products. IDC products continues to grow alongside Cobco Ag Irrigation Products & Cobco Custom Canvas which Steve and Kelley Pitts purchased in 2011. He has also been the producer and engineer for Texas Tech football radio broadcasts for over 35 years.

Kelley Roach Pitts grew up on a cotton farm in Colorado City, Texas.  After graduating from Texas Tech with a BA in Advertising in 1982, Kelley enjoyed a career in advertising, marketing, public relations and non-profit fundraising before becoming an entrepreneur. Kelley enjoys meeting the ag irrigation needs of Lubbock area farmers and Cobco product dealers as well as helping those with custom canvas needs. 

Associations/Memberships:  Lubbock Chamber of Commerce & Ambassadors, Association for Women in Communications, Texas Tech Red Raider Club, West Texas Home Builders Association, Texas Tech Club, Comfort Keepers' Feed Seniors Now program benefiting Lubbock Meals on Wheels